John Carman

On the Studio Production team at Elevance Health — the in-house studio serving all lines of business across an ~85,000-person enterprise, on point to produce a high volume of work accurately and on brand.

• ▪Co-manage a team of ten designers producing brand, campaign, and digital work across every Elevance Health line of business.
• ▪Manage the relationship with WebbMason, our external production and event-support partner — a ten-year account carried across three roles.
• ▪Part of the team that rebuilt Workfront intake, review, and approval around ~75 projects a month — the group took the process apart around the pain points it named rather than patching the existing instance.
• ▪Own creative review and quality control, and build the templates, governance, and systems that hold quality and accuracy steady as volume grows.

Ran the creative function for a national behavioral health company — the team, the systems, and the brand — then carried all three through its acquisition by Elevance Health.

• ▪Led a five-person design team and directed Sway, the external design agency, setting the creative standard across brand, campaign, and digital work.
• ▪Led the creative transition through the Beacon → Carelon rebrand — ~1,500 assets rebuilt on the new identity across an ~85,000-person organization.
• ▪Built Marketing Bench (2020), a self-serve platform letting field teams produce on-brand collateral without a designer in the critical path — ~60% faster turnaround, ~30% higher engagement.
• ▪Led Stamp Out Stigma, a national mental-health awareness campaign, including out-of-home placement in Times Square.

Took over the creative services function — the in-house team, the budget, the vendor relationships, and the standards behind the brand.

• ▪Managed the in-house creative team: hiring, training, design direction, and presentation support.
• ▪Owned the creative budget and the outside relationships that ran alongside the in-house team — Sway as the design agency, WebbMason for production and event support.
• ▪Wrote and maintained the company style guide and the brand-compliance standards behind it.
• ▪Rolled the merged Beacon brand out across 54 offices, 5,000 employees, and 270 customers.

Joined ValueOptions producing brand, campaign, print, and member-facing work, and stayed through the 2014 merger that created Beacon Health Options.

• ▪Design and production across brand, campaign, and member communications for a national behavioral health organization.

Independent practice: brand, identity, web, campaign, and creative-systems work for small organizations and nonprofits.

• ▪Selected work includes Friends Rehabilitation Program, Colony Coffee, Special Forces Trust, and Spike's K9 Fund.

Design and production for a commercial print shop — the grounding in how a file actually becomes a printed thing.