John Carman
Creative Director · Brand and Creative Operations Leader
Virginia Beach, Virginiajohnbcarman@gmail.comlinkedin.com/in/johncarman
Available for remote and select hybrid opportunities.
Summary
Creative Director and creative-operations leader with 20 years turning complex goals into clear, useful, and distinctive creative work — most of it inside enterprise healthcare. Experienced leading brand, campaigns, digital, and creative operations; managing designers, agencies, and stakeholders; and modernizing how teams work with AI. Seeking a senior in-house creative leadership role.
Experience
Elevance Health / Carelon
2010 — PresentCreative Manager
Formerly Creative Director, Beacon Health Options
- ▪Lead brand, campaign, digital, and creative-operations work across a complex healthcare organization.
- ▪Served as a creative lead through the Beacon Health Options → Carelon / Elevance Health transition (2018–2020); title moved from Creative Director to Creative Manager through the restructuring.
- ▪Migrated ~1,500+ brand assets to the new identity across an ~85,000+ employee organization.
- ▪Managed a five-person design team and directed outside agencies and vendors.
- ▪Built the Marketing Bench creative-support model (2020) — ~60% faster turnaround and ~30% higher engagement.
- ▪Reworked Workfront intake, review, and approval across ~75+ projects a month (2025).
- ▪Own creative review and quality control; build templates, systems, and governance so quality scales.
Jumping Fish
2014 — PresentCreative Director
- ▪Creative direction for brand, campaign, and digital work.
- ▪TODO: Confirm scope, notable clients, and outcomes.
Carman Creative
2020 — PresentFounder
- ▪Independent studio: selected brand, identity, web, campaign, and creative-systems engagements.
- ▪Recent work includes Colony Coffee, Friends Rehabilitation Program, Stamp Out Stigma, Special Forces Trust, and Spike's K9 Fund.
Strengths
- Creative direction
- Brand strategy & systems
- Team leadership & critique
- Stakeholder communication
- Creative operations
- Digital experience
- Campaign development
- AI-enabled workflow modernization
Tools
Adobe Creative Cloud · Figma · Workfront · Claude · GPT-5 · Midjourney · Next.js
TODO: Attach an official PDF résumé (public/john-carman-resume.pdf); the Print / Save as PDF button covers it until then.