Year
2024
Client
Beacon Health Options
Category
Advertising
Product Duration
6 Weeks
Before designing the wrap, I researched vehicle advertising and fleet branding to understand how large-format graphics are read in motion and at a distance. This informed the layout, scale, and color blocking — ensuring the design stayed clear, welcoming, and instantly recognizable in real-world environments.
The wrap was designed as a mobile extension of Beacon’s brand — balancing bold visibility with warmth and approachability. Large color fields, high-contrast typography, and simplified graphic shapes were used to ensure the messaging remained legible at a distance while still feeling modern, friendly, and trustworthy in community settings.
The final wrap was carefully prepared for large-format production, with precise layout scaling, bleed planning, and panel alignment across the vehicle’s contours. Each section was built to maintain visual continuity across doors, seams, and curves — ensuring the design translated cleanly from screen to street.
The concept was built around turning the van into a welcoming, mobile touchpoint for Beacon’s outreach efforts — a moving presence that felt approachable, trustworthy, and easy to recognize in any neighborhood. The goal was to create a design that functioned as both transportation and a visible symbol of care and community support.
