Year
2023
Client
Stamp Out Stigma
Category
Product Duration
6 weeks
The Stamp Out Stigma campaign was a national mental health awareness initiative that appeared in Times Square, designed to spark conversation and reduce stigma around mental illness. The campaign reinforced the message that mental health is just as important as physical health — and that sharing personal stories can help others feel seen, supported, and less alone.
Research
Research focused on public attitudes toward mental health, stigma barriers, and how large-scale awareness campaigns can create emotional resonance in high-visibility environments. Insights emphasized empathy, representation, and clear messaging that could connect instantly with a broad, diverse audience.
Design
Design leveraged strong typography, restrained color, and emotionally grounded imagery to communicate urgency without sensationalism. Messaging was intentionally clear and direct, ensuring it could be understood at a glance while still carrying emotional weight in a fast-moving environment.
Concept
The concept centered on visibility and honesty — using real stories and human emotion to normalize conversations around mental health. By placing the message in one of the most public spaces in the world, the campaign challenged silence and encouraged people to speak openly about their experiences.
Development
Displayed prominently in Times Square, the campaign helped amplify national awareness around mental health and reinforced the importance of open dialogue. By encouraging people to share their stories, the work supported a broader effort to reduce stigma and promote understanding — with the potential to positively impact lives.
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