// The AI Lab
Four systems · Carman Creative
Modern tools,
classical taste.
Four AI-native design systems for teams that ship brand identity, design systems, and creative production at scale. Each one is interactive — try them, see how the tokens flow.
// 04 — Brand-in-a-Day OS
A Carman Creative system / live demo
One source of truth.
A hundred screens.
Brand-in-a-Day OS is a token-driven launch kit. Start with a brief, end the same day with a tokens file, type system, mark sketches, component library, and on-brand social cuts. Drag the controls below — every component you see is downstream of one tokens file. That's the leverage.
Display / 96 in motion.
Body / 17. Designed for confidence and clarity. Tokens flow from a single source — palette, type, radii, spacing — and every component snaps to them.
caption / 12 / mono
Ship the system, not the screen.
Tokens here cascade into every component — buttons, type, spacing, even motion. Change one variable, the brand stays intact across 200 screens.
Built to last.
Made for the way you work.
// theme: Carman / radius: Soft / density: Default — same components, different brand.
// 05 — Style Guide That Talks Back
A Carman Creative system / in beta
Guidelines that
answer back.
A brand bible designers can talk to. Ask for a hero, a social card, or a typeset headline — get on-system outputs in seconds. Every answer is constrained to your tokens, your voice, your rules.
Quietly confident. Outdoor heritage with a modern edge.
Find your line.
Field-tested gear, for the work.
Find your line.
Designed for the long haul.
Find your line.
Made the way it should be.
// brand: Northbound / prompt: hero — outputs re-generate when either changes.
// 06 — Campaign Factory
A Carman Creative system / concept
One concept,
a hundred cuts.
One campaign idea fans out to social, print, motion, and web — all on tokens, all in voice, all production-ready. Pick a campaign and watch a single concept resolve across six channels.
Find your line.
Pack / Boot / Tent / Bottle. Built to last.
// Spring '26 trail collection
Find your line.
Find your line.
Pack / Boot / Tent / Bottle
Find your line.
Northbound — Vol 04
Find your line.
See more →
Find your line.
shop// brand: Northbound / 6 channels / one tokens file — production-ready exports in Figma, After Effects, and code.
// 07 — Atelier
A Carman Creative system / concept
A senior eye on
every draft.
A custom GPT trained on your design system and house point-of-view. Reviews work in progress, writes feedback in your CD voice, and catches drift before it ships. Pick a draft below to see what a review looks like.
Find your line.
New collection, made to be used. Out now.
- 101CRAFTDisplay weight
Display feels 50 weight too heavy at this size. Tokens have a Light cut — try it.
- 202CLARITYCTA hierarchy
Two CTAs of equal weight read as a tie. Demote 'Read more' to a link with an arrow.
- 303OFF-BRANDTone in voice
'Made to be used' is fine. 'Out now' is breathless. Try 'Available' instead — quieter, in voice.
- 404OPPORTUNITYNegative space
Right column has unused real estate. Consider a slim product callout or product tag here.
// 4 notes / house tone — re-runs when either changes.
// Pilot one
Want one of these
running for your team?
All four systems are available as pilots. We'll scope one to your brand, tokens, and workflow, and have it in your designers' hands within a few weeks.